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MindShare Bails On J&J Review

  • Adweek, Monday, April 30, 2007 10:01 AM
MindShare has bailed from Johnson & Johnson's global media review of its $3 billion account -- apparently because it just can't handle all the work. "We are at capacity" in many offices, says an agency spokesperson. "If we were to win, we were fearful that we would not be able to staff up and take other steps necessary as quickly as we would need to [in order to] service the account properly." The agency already handles overseas planning for Pfizer Consumer Healthcare, gobbled up by J&J last year.

Other still in the running include Universal McCann, Initiative and OMD, according to insiders. The company spends more than $2 billion annually in U.S., with the balance overseas. There remains the question of whether MindShare's work for Unilever--which competes with J&J in some areas--was also at issue.



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