• Adweek, Thursday, May 3, 2007 10:31 AM

Joan Blackwood is the new chief marketing officer at Monster.com filling a slot that has been empty for a while. She comes to the online career services firm from Computer Associates, following stints at Bank of America and Royal Bank of Canada. While a new boss often means an agency switch, that isn't happening -- at least for now.

Independent Boston shop Brand Content has had the business for two years. "Monster's relationships with our current agencies and vendors remain status quo at this time," says spokeswoman Danielle Perry. Earlier this year, the company rolled a new campaign tagged "Monster works for me" that includes online, outdoor, print and television ads, as well as a Web site redesign.

The TV work features people talking about why they do their jobs. One follows a nurse as she goes through the day. "Joan's extensive marketing and branding background, proven track record of performance and dynamic leadership skills will help reinvigorate our traditional, direct and online marketing strategies," says Monster president Doug Klinger. The company spent $155 million on ads last year, up 35% over 2005, according to TNS Media Intelligence.

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