Sears is looking back to its days as a catalog retailer by referencing a "Sears Book" in a new ad effort and rolling out specialty catalogs. Meanwhile, sister company Kmart will introduce "Mr. Blue
Light," a talking light bulb, in its own marketing campaign. That character recalls the old Kmart sales gimmick, the "Blue Light Special." Sears will also deliver more than washers and dryers --
possibly furniture - from its home services unit.
The new strategies were unveiled at Sears Holdings Corp.'s shareholders' meeting last week and are among several tactics the company hopes
will win back shoppers who've left for J.C. Penney, Kohl's, Wal-Mart and other stores.
Read the whole story at Chicago Sun-Times »
