TrimSpa, the weight-loss supplement company whose sales jumped when it signed Anna Nicole Smith as its endorser, has decided to focus on "everyday customers" instead of celebrities. Smith, whose death
in February set off a cascade of breathless media coverage, signed a contract with the firm in December of 2003. Alex Goen, CEO of TrimSpa's parent company, says it paid the ex-Playmate about $500,000
a year to tout the product. The company's new ad campaign will feature the standard diet gimmick of "before and after,'' showing 200 images highlighting the weight loss of non-celebrity customers.
Read the whole story at Associated Press via Salt Lake Tribune »
