• Crain's Chicago Business, Monday, May 7, 2007 11:32 AM

Renetta McCann, the CEO of Starcom MediaVest Group since 2005, has landed on a "25 Women To Watch" list published by Crain's Chicago Business. Since she took over, the agency has passed OMD Worldwide to become the largest media buyer in the world, holding an 8% share of global media planning. McCann, CCB notes, is working to maintain Starcom's top position by capturing emerging markets like India and Latin America.

Meanwhile, thanks to Starcom's proprietary research on 18- to 34-year-olds in the U.S. last year, its clients have new ways to reach that coveted demo. "We found that they can be brand loyal, but they look at the honesty of a brand," says McCann. "They are not looking for perfection, but the brand has to do what it says it does."

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