Fox Sports will announce today a deal with fellow News Corp. unit MySpace and the National Football League that could give Super Bowl TV advertisers a bigger Web presence along with their time in
the game. Fox--set to broadcast Super Bowl XLII on Feb. 3--and MySpace will promise extras like on-air promotions of the site during the big game. Meanwhile, advertisers will be able to offer online
"calls to action" after their spots run, with coupons or links. Watching Super Bowl ads on the Web has already become a popular pastime, with many polls and viewing sites. Over the last few years,
companies that have tried to leverage the Super Bowl's online cachet include AOL, Google and Viacom.
Read the whole story at Dow Jones/WSJ via Beurs »
