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Kid Food Ad Regs May Include Cable

Broadcasting & Cable, Tuesday, May 15, 2007 10:30 AM

FCC Chairman Kevin Martin, along with Commissioner Deborah Taylor Tate concurring, say the agency may have to place some additional restrictions on TV food advertising to kids -- bars which could limit or eliminate such ads -- if the industry can't figure out self-regulation.

The pair also say the regulation should also target cable, where the marketing of snack foods "exacerbates the problems of childhood obesity and poor nutrition." Any solution that does not include cable, they continue, "would be inappropriate and ineffective."

Their comments were contained in a letter to House Telecommunications and Internet Subcommittee Chairman Ed Markey in response to questions about implementation of the Children's TV Act, a pet law of the Massachusetts Democrat.

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