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Zurich Financial Expands "Happenz" Ad Effort

Insurance Journal, Wednesday, May 16, 2007 11:17 AM

Zurich Financial Services Group is building on its "Because Change Happenz" campaign with a new round of ads in Europe and the U.S. that focus on its various insurance lines. In the new effort, the company touts its "ability to deliver insurance solutions for a changing world."

According to Arun Sinha, Zurich's Group chief marketing and communications officer, "recent brand tracking research revealed that, following the brand campaign, more consumers in our target markets recognize Zurich as an insurance provider, understand what we do and what makes us different."

The campaign is directed at a global corporate audience and will run in top pan-European and U.S. media, where a new ad targets small- and medium-size businesses.

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