• MarketingCharts.com, Wednesday, May 16, 2007 11:17 AM

Revenue growth for TV and radio stations will mostly come form the Central Gulf, Pacific and Mountain media regions, especially in Texas and California, according to SNL Kagan's "Radio/TV Station Annual Outlook."

The report sees radio revenues in rated markets growing at a compound annual growth rate (CAGR) of 3.3% from 2006 to 2011, with unrated markets growing more slowly. Television, with its uneven cycle linked to the Olympics and political campaigns, should get a five-year CAGR of 1.5% for local and national spot ads. "Competition from new media is pressuring broadcasters to better leverage their greatest asset -- their connection with the local community," says Michael Buckley, analyst for SNL Kagan.

"Broadcasters communicate with their local-market constituency better than any other media," says Buckley, "but a fresh stage of monetizing those relations will require greater insight into the local market's growth potential over the next several years."

Read the whole story at MarketingCharts.com »