It also warned
Wal-Mart that it was being seen as a "bad corporate citizen who doesn't treat employees well and isn't acting as a good citizen of the planet." The Austin, Tex.-based shop had handled Wal-Mart's ads
for almost two decades. Wal-Mart admits the report is the real thing, but adds it gets many such studies from consultants.
"I'm afraid this particular piece of work is not very useful, not least because it's now completely out of date and in some areas just plain wrong," says spokesman Nick Agarwal. He also disputes the idea that Wal-Mart's reputation has declined and says the company does not think it is losing business because of bad press.