• The Cincinnati Enquirer, Friday, June 1, 2007 11:30 AM

After barely a year on the job, Federated Department Store Inc.'s marketing chief Anne MacDonald has been replaced by Peter Sachse, head of the Macys.com online arm of the retailing behemoth. He will also be the company's chief marketing officer and president of Macy's corporate marketing, says chief executive Terry J. Lundgren.

MacDonald, who got the post in April 2006, had been charged with building a national brand identity for Macy's. Her ouster comes a day before Federated formally changes it name to Macy's Inc. and its stock ticker from FD to M.

She planned to cut back on newspaper spending in favor of TV this year, and last month told newspaper executives that they need to reach more American females or pay the price.

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