- DMNews, Thursday, June 14, 2007 10 AM
Suburban Newspapers of America and 10 community newspaper chains are joining forces to put together a national advertising network. Set to launch in August, the effort is aimed at making it easier for
national advertisers to do business with multiple suburban and community newspapers and all SNA members are invited to join.
"Right now, our segment of the newspaper industry is
somewhat fragmented and complicated to buy," explains Susan Karol, executive director of SNA. "The network will remove that barrier and open up a new option for national advertisers looking for an
alternative to metro newspapers."
The new network wants to tap in deeper to the money "big box" retailers and national advertisers that have been shifting into community newspapers by
offering standardized pricing and sizes.
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