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Domino's Breaks With JWT

  • Adweek, Wednesday, June 27, 2007 11:45 AM
Domino's Pizza has put its $170 million account into review following a break with JWT. The process, which has just begun, will be led by chief marketing officer Don Calwell and will not use an outside consultant.

The media portion, currently at MindShare, and JWT's field marketing duties, will stay put for now. In an email, JWT New York co-presidents Rosemarie Ryan and Ty Montague tell staffers that "in the past 5-1/2 years, we have helped double their business in size (and accumulated quite a few creative accolades for the work along the way)." But, they continue, "their needs moving forward are quite different than what we will be able to provide."

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