The Nike deal is the richest, with insiders saying the shoe company will pay him more than what the last two
first-pick giants -- Andrew Bogut and Dwight Howard - got but less than its nearly $100 million pre-draft deal with LeBron James.
Of course, it remains to be seen how well Oden will do in the big leagues and whether he can branch out to endorsements for cars, clothes and packaged-goods. But Oden has already been on Donny Deutsch's TV show and visited BBDO and Omnicom Group offices. Still, "ultimately, it comes down to his play," says Steve Rosner, founder of 16W Marketing. "The way to get that great portfolio is to win."