- Adweek, Thursday, July 12, 2007 12:30 PM
Sony Computer Entertainment America has told agency TBWAChiatDay that its estimated $100 million Sony PlayStation account will go into review, according to insiders.
And while TBWA
parent Omnicom Group tried to keep the review in the family, Sony has signed on consultancy Select Resources International to oversee it. TBWA isn't talking, and it has apparently not decided if it
will try and keep the business.
The agency has handled PlayStation and its game titles since it came out in 1994.
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