The Chicago Tribune is the latest paper to announce that it will run ads on the front page and some section fronts. The color ads will be an inch and a half deep and run across the bottom
of the page and the paper will start hawking them this week at "premium prices for brand and image advertising to key clients," says Tribune Publishing President Scott Smith.
"This is
a common ad size across the industry and will be common across Tribune newspapers to attract more business from national advertisers," he adds. "They will also be sold locally, generating millions of
dollars of new ad revenue in total."
The move follows word from the Los Angeles Times -- Tribune Co.'s largest daily -- that it would also be selling front-page ads. In years
past, the Chicago paper carried ads on Page One and it joins a cavalcade of papers going back to the practice, including The Wall Street Journal.
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