- Ad Age, Wednesday, July 18, 2007 10:45 AM
Michelin North America has put its entire $112 million North America media-buying and planning account with MediaCom after a four-month search. The work includes BF Goodrich, Uniroyal, Michelin Maps
and Guides and TCI Tire Centers distribution.
Losing out is Campbell-Ewald, which handled media planning, although it will keep creative duties for the Michelin brand, while
Interpublic sister shop Martin Agency retains BF Goodrich. "We are enthusiastic about our new relationship with MediaCom, and eager to apply the expertise and innovations they demonstrated during the
search," says Dave Murtaugh, director-corporate image, Michelin North America.
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