• Ad Age, Thursday, July 19, 2007 10:45 AM

Overture Films has tapped Omnicom's PHD as its media agency for an account that could run to $80 million to $100 million in the next year. The unit of Liberty Media is just 6-months-old and plans to develop, produce, acquire and distribute movies worldwide.

Among its projects are "Righteous Kill," starring Robert DeNiro and Al Pacino, while the studio will start shooting "Last Chance Harvey," starring Dustin Hoffman and Emma Thompson this fall.

"Our goal is to offer our filmmakers a fresh approach to marketing and media," says said Elana Sulzer, senior vice president-media at Overture. "In PHD, we have found an innovative partner with a strong strategic sense." Indeed, the shop is well-regarded for its work on other entertainment accounts, including HBO and Discovery Networks.

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