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Lord & Taylor Taps Celeb Kids In New Ad

  • Radar, Thursday, July 26, 2007 12 PM
In October, Lord & Taylor's will roll out its latest effort with a Hearst, a McEnroe, and an Eastwood romping through the pages of major fashion magazines. The company spent $10 million on the spreads, created by David Lipman, known for his work on Burberry and Zegna. They feature Lydia Hearst (Patty's daughter), Sean McEnroe (child of John McEnroe and Tatum O'Neal) and Clint Eastwood's son Scott Reeves.

The company was recently bought by NDRC Equity Partners LLC last year, has switched over 85 percent of its merchandise to new labels and is now ready to go public with its new ads, logo and store decor. While aiming to attract younger shoppers, the company will promote its "unapologetically classic, multi-generational" style, says chief executive officer Jane Elfers.



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