• Variety, Wednesday, August 1, 2007 10:15 AM

Cable net FX is looking to News Corp. sibling MyNetworkTV to help boost its new drama "Damages." The first two episodes of the show will air Wednesday night on MyNetworkTV--the first time it has run programming from another News Corp. channel. "What we're looking to do with "Damages" is have it seen by as many people as possible," says FX head John Landgraf.

"The awareness of the show among people who watch FX is very high. But FX is only watched by 40% of adults 18-49. We're looking for places to get it sampled by viewers other than the network," he adds.

Still, the episodes will be edited to get a TV-14 rating, meaning trims to the language and content. "It's not hard to cut TV-14 versions," said Landgraf, who noted that the story lines need no changes. Insiders say FX originally wanted to put the show on Fox, but that was shelved, due to concerns about its 55-minute run time. MyNet was able to air two episodes back-to-back; it can cut some promos, and spread its advertising throughout the night.

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