- Adweek, Friday, August 3, 2007 11:30 AM
Business software giant SAP has consolidated its online and offline global media account at WPP Group's MindShare after a review, the client has confirmed. The agency has been the incumbent since
1999; now it grabs additional duties.
Other incumbents included Neo@Ogilvy and Acronym. SAP spent about $40 million in U.S. measured media in 2006, per TNS Media Intelligence. Global
spending could not immediately be determined. Founded in 1972, SAP is a leading provider of business software for all types of industries.
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