- Ad Age, Friday, August 3, 2007 11:30 AM
The National Football League's New York Giants and Fox Television's two New York stations are forming a new partnership that will give future sponsors and advertisers one-stop shopping with a major
sports franchise.
The deal calls for the Giants' new entertainment division to air programs and news segments exclusively on Fox-owned stations, which already carry the rights to most
of the team's regular season games.
The team's CMO Mike Stevens says because it already controls its radio production and sales, the partnership with Fox's stations makes it a key
streamlined ad buy.
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