Commentary

Facebook takes on e-mail

Facebook now allows users to send e-mails through its messaging system. So if I want to share a link or send a party notification via Facebook, I can just tack on my non-Facebook-using friends' e-mails to the end of the To: line and they're in the loop, too.

A few thoughts:

A) It's a crafty (and sneaky) way for Fbook to pull more users. If you've held out this long and you're getting e-mail messages from it, you'll probably just end up joining the damn thing. This tears down the barrier to entry for those people who go, "Oh, I don't know how to get me a Facebook thingy."

I tried this out with another e-mail address I have. I sent myself an e-mail from Facebook then opened the received message in the aforementioned e-mail account. I was directed to a Fbook page with the ability to see the entire conversation and respond as much as possible - all without logging in to Fbook.

B) If used, this will keep Facebook at the focal point of users' browsers - surely what it (and advertisers) want.

I'm just waiting on the instant message client to be announced...

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1 comment about "Facebook takes on e-mail".
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  1. Michael Rubin, August 27, 2007 at 10:52 a.m.

    David,

    It's already started. I used to post to Twitter all the time from my profile page, Twittermail, or an app like Twitt-it. Now, because I can track my friends' tweets within Facebook, I do almost all my posting when I'm logged into the social network.

    Here's the real question: how soon until Facebook the desktop client comes out?

    ----
    Michael E. Rubin
    Arment Dietrich, Inc.
    Call me -- 312-787-7249 x212
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