• Marketing y Medios, Monday, August 27, 2007 10:45 AM

In a seeming trend toward the Latinization of American food and lifestyles, magazines, cable shows and other media outlets are serving up Hispanic-themed content. In one example, the magazine Gourmet has turned its September special issue over to Latino cuisine. The book features Latino writers Junot Díaz, who takes readers to his Dominican New York, and Ana Menéndez, who tours Miami's Cuban culinary offerings.

Meanwhile, "Every Day With Rachael Ray" is introducing two new Puerto Rican contributors: chef Daisy Martinez and designer Evette Ríos. On TV, the Food Network has ordered13 more episodes of daytime show "Simply Delicioso," hosted by Colombian-born Ingrid Hoffman, who also hosts the Spanish-language "Delicioso" on Galavisión/Univision.

"Latino cuisine has become a big part of the American repertoire," says Gourmet editor-in-chief Ruth Reichl. "Given the demographics of the United States, one would be crazy to think that Latin cuisine isn't going to be dominant in our culture."

Read the whole story at Marketing y Medios »