Hill, Holliday, Connors, Cosmopulos is the new lead agency for Chili's restaurants. The shop will handle both creative and media for Chili's, which dumped Omnicom Group's GSD&M in April. Other
contenders in the review were not disclosed, but a management shuffle at the restaurant chain, coupled with a same-store sales slump, drove the split with GSD&M, insiders say. GSD&M had worked for
Chili's for about 20 years.
The win adds to a hot new-business streak for Hill Holliday that in the past year has added assignments from AOL, Novartis, Procter & Gamble, Toys R Us and Verizon Wireless to its roster. At the same time, GSD&M has been swirling the drain, losing big accounts like AT&T and Wal-Mart, along with Chili's, which spent $110 million on U.S. ads last year, according to Nielsen.