• Associated Press via MSNBC, Tuesday, September 4, 2007 11:15 AM

Hockey's Dallas Stars are having sport at pro basketball's expense as part of an ad campaign to fill seats in the upcoming season. A billboard near the American Airlines Center, which the Stars share with the Dallas Mavericks, is tagged "The only thing we shave is the ice," a clear shot at the NBA's recent refereeing scandal.

Still, the Stars' "come into the cold" ads don't bother Mavericks owner Mark Cuban a bit. "I think it's hysterical," he says. "Good for them. It's a fun ad." Of course, the team had some reservations about the new ads. "It's edgy," says Stars president Jim Lites. "But we're really good friends with the Mavs. They're our partners in the building. I think we thought it would be taken the right way."

Read the whole story at Associated Press via MSNBC »