• Variety, Thursday, September 6, 2007 11 AM

Retirement Living TV, shooting to become a 24/7 cable net before year-end, has signed a deal with the AARP to originate some shows from the powerful lobbying group's Washington headquarters.

Launched a year ago, RLTV currently reaches viewers for just a few hours a day, via DirecTV and Comcast's CN8 service, but it has grand aims. By 2010, 82 million Americans will be 55 or older, and represent 27% of the total population. Kevin Donnellan, chief communication officer of the organization formerly known as the American Assn. of Retired Persons, says the group already "produces a tremendous amount of content for news and media outlets" and the deal will "enable us to begin reaching viewers directly with AARP original programming."

For RLTV chief Brad Knight, the relationship with AARP will "solidify Retirement Living TV as the market leader in original television" for folks over 55.

Read the whole story at Variety »