The cable TV industry has started a $200 million ad campaign to tell customers they will be able to watch their favorite programs even after the transition to digital broadcasting. The effort features
four 30-second spots on broadcast and cable nets, and the first ones started airing in Washington, D.C. this week.
A 2005 report by the Government Accountability Office showed that 21
million households--about 19 percent of the total--still rely on antennae rather than cable or satellite. Cable subscribers won't be affected even if they have analog service, and while there is no
federal requirement that the industry continue to provide an analog signal, the FCC has scheduled a vote that might force them to.
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