• ABC News, Wednesday, September 12, 2007 11:15 AM

A racy new TV campaign for acne medication Clearasil is raising a stir. In one spot in the effort tagged "May Cause Confidence," a teen apparently gains so much confidence he hits on his friend's mother. In another execution, a teen is being shown naked baby pictures of his girlfriend, who then says, "You should see me now."

The ads are a break for the company, which has long tried to foster a wholesome image. Clearisil says its customers see the ads as humorous and unrealistic presentations of awkward family events. But to keep up with the times, "we need to become more overtly sexual and a little more out there with our advertising," says Eric Hirshberg, president and chief creative officer at the Deutsch in Los Angeles.

"At the same time," he says, "they're messing with what has been a pretty successful brand that's had a very different tonality for a long time."

Read the whole story at ABC News »