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Gray Lady Down Again As Ad Sales Fall At NYT

There is more bad news for the New York Times Co., as the company says ad sales from continuing operations fell 3.2% last month due to weakness in retail and classifieds. But ad sales at the New York Times Media Group edged 0.2% higher on the back of growth in international fashion, technology, packaged goods, corporate and hotels--while retail took a hit on a pullback by national chain store advertising, and classified suffered from the slump in real estate, help wanted and automotive. Things were even worse at its New England Media Group, where ad revenue fell 9%, and at the Regional Media Group, with an 11.9% decline. Together, ad sales for the groups were down 4.6%.

On the bright side, circulation revenue rose almost 4% with increased sales at The New York Times Media Group and flat results for both the Regional and New England. Even better, Internet ad revenue for the News Media Group jumped 28.2% with the help of growth from both display and classifieds.

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Read the whole story at Associated Press via BusinessWeek »

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