• Ad Age, Friday, September 14, 2007 11:15 AM

Johnson & Johnson exec David Adelman has been tapped as MindShare's first chief marketing officer, a position the WPP Group media agency hopes will help build up its brand. The company's North American CEO Scott Neslund wanted to sign up a chief marketing officer following the departure of new-business director Greg Graham.

The aim is to have a new person to mix business development with new product, service development and brand building. "This is a brand new position at MindShare, and after a long search we've determined that David is absolutely the right guy at the right time," Neslund says.

Adelman was media director for Johnson & Johnson's global marketing group, in charge of boosting digital-marketing efforts and communications planning for over-the-counter medicines, pharmaceuticals and medical-devices. But he was also once head of the emerging-media practice at Mediaedge:cia and started his career in media research at Young & Rubicam back in the 1980s.

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