• Adweek, Tuesday, September 18, 2007 11 AM

Mike's Hard Lemonade has put its account into review, signing up Ark Advisors to handle the search.

Incumbent We Are Gigantic has been invited to try and keep the business, which could hit $30 million in ad spending this year. "Mike's Hard Lemonade...is seeking an agency to help energize its business," says Kevin McLaughlin, vice president of marketing. "Along with recent new product launches, we believe this will help us to realize the full potential of this great trademark. This search is a reflection of our desire to seek out the best resources to partner with us for the long term."

The first work from its current agency came out in May and was made up of three TV spots and 10 online films.

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