• Mediaweek, Monday, September 24, 2007 10:15 AM

Pappas Telecasting Companies has rolled out TuVision, a new Spanish-language TV network on five of its stations. Following a "soft launch" on July 1, TuVision (which means "Your Vision" in English) has replaced under-performing Azteca America programming on stations in Houston; San Francisco; Reno, Nev.; Omaha, Neb.; and Sioux City, Iowa. By the end of the year, Pappas expects to clear it on 15 more stations.

Factoring in the planned addition of network affiliates, the new channel will eventually reach at least 40% of the U.S. Hispanic population. Among the programs are "Golden Era Mexican Cinema," "Alma Gemela" (Soul Mate), a novela produced by TV Globo and "Paparazzi TV," an entertainment show produced by Spanish Broadcasting System's MegaTV. The channel is also looking at its own original programming.

"The development of this new Hispanic programming platform, with solid distribution and high-value Hispanic programming content, will give us a unique opportunity to provide an additional great viewing experience to Hispanic audiences," says Dennis Davis, president and COO of Pappas.

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