• Mediaweek, Thursday, October 4, 2007 10:45 AM

If lighter, lifestyle-oriented coverage is now de rigeur in magazines like Forbes and Portfolio, BusinessWeek takes the opposite tack with a new design and editorial overhaul. Indeed, the title is jettisoning its "Executive Life" and focusing more on news. It's also changing its cover, dumping the blue bar that separated the logo from the cover image.

"The notion was, it's clean, simple, it's bold but elegant, and kind of straightforward," says Stephen Adler, editor in chief. "The reader is much busier, they're much more engaged with the global economy than they were before, and they're consuming business information way differently from the way they used to," he adds.

On the inside pages, the briefs section will be expanded with a section of lighter news. The numbers-heavy page of financial charts will be replaced with something more colorful and contextual, Adler says, while features will open with more dramatic spreads. Further, international business news will be integrated throughout book, and sections have been renamed or moved.

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