• by Amy , October 15, 2007

According to this article, technology investors and entrepreneurs are looking to reach a new online market: people of a certain age. A wide variety of social networking sites that target older consumers and internet-savvy browsers are launching. Among older generations, some well-known sites include: Eons, Multiply, Boomj, and Maya's Mom. These sites offer an older demographic a chance to participate in social network from the same generation, access information about elderly care, and an opportunity to learn about information that hits home. Contrary to popular belief that teenagers and young adults rule the internet, the article notes it is estimated that the number of internet users over 55 is equal to the number of internet users aged 18-34. The abundance of internet users falling in this older demographic may be due in part to the emergence of jobs requiring computer competence and internet usage or may simply be due to the desire and curiosity to continue learning by an older generation. Regardless of their reasoning, people are living longer and technology is booming, creating potential market expansion for companies. In order to keep up with an aging population, companies may have to adjust their current strategies and broaden their scopes.