• Brandweek, Monday, October 15, 2007 10 AM

Musician Harry Connick, Jr. and triathlete Sarah Reinertsen have central roles in new TV ads for Ford's Lincoln that broke over the weekend. The newcampaign, tagged "Dreams," launched during NBC's "Sunday Night Football" and is now going into wider rotation. The first ad has Connick in a 2008 Lincoln MKX driving through his hometown of New Orleans. In it, he looks back at his youth and musical start while touting the importance of remembering your roots and giving something back.

The second execution features Reinersten and a Lincoln MKZ on the streets of New York. The first female amputee to compete in the Ford Ironman Triathlon Kona says her "dream is to do extraordinary things everyday." According to MikeRichards, marketing manager for Lincoln Mercury, "their stories help to reinforce Lincoln's brand appeal, while our products are the perfect reward to celebrate their achievements."

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