Around the Net

Prez Candidates Spurn Cable So Far

Multichannel News, Tuesday, October 16, 2007 10:31 AM

Candidates in the 2008 presidential race have mostly skipped both national and local cable as a medium for their political ads, according to a new Nielsen report. About 95% of the almost 29,000 presidential campaign ads purchased so far this year were on local TV stations, with more than 71% of them placed in Iowa alone.

That could be bad news for the cable biz, which has long sought to get its share of the political ad, as election season begins in earnest. So far, Republican Mitt Romney has bought the most, running 10,893 ads from Jan. 1 to Oct. 10 -- with just 297 on national cable. Fellow Republican Fred Thompson seems to be the next biggest fan of cable with 13 ads and none on local TV or radio. In third place is Democrat Chris Dodd, putting four spots on cable out of a total of 2,960.

Read the whole story at Multichannel News »

Next story loading