• Adweek, Wednesday, October 17, 2007 10:32 AM

TBWAChiatDay has snagged the $100 million creative and media account of financial-services firm Washington Mutual, insiders says, taking over from Leo Burnett in Chicago. There was no review, unlike the last time around, when Burnett beat out sibling Publicis Seattle.

At that time, WaMu CMO Genevieve Smith said her company was "excited about working with Leo Burnett and believe their creativity and extensive advertising expertise will further leverage our brand and better enable us to stand out from the competition."

Burnett's ads for the company feature a hip spokesman, along with a group of stuffy bankers kept penned up until they agree to doing things the same as the allegedly more customer-centric WaMu.

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