Rodale's
Men's Health is putting
Men's Health Living out as a 400,000-copy newsstand-only special this week. The glossy book, featuring ads from luxury brands like Calvin Klein Home and
Armani/Casa, is just one of many single-issue specials published by Rodale each year and is not intended as a full spin-off, says a spokeswoman.
"We do 25 per year across all
magazines," she says, "and we're not planning to do another." Still some note the company's tendency to test numerous issues of magazines before fully committing to them and suspect Living
might be around for a while. After all, Men's Health posted a rate base increase of 33% this year, with ad pages jumping more than 22% while Men's Health UK debuted its version of
Living last month.
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