- Ad Age, Thursday, February 7, 2008 11 AM
In just one of its latest changes, Business Week has created a worldwide publisher position, tapping Jessica Sibley, formerly vice president of New York and New England multimedia sales for The
Wall Street Journal, to fill it. Sibley will now be in charge of Business Week's ad revenue in print, digital, mobile, events and TV.
The mag has been working over the last year to
overcome a tough market that has seen its ad pages decline 18.2% in 2007, according to the Publishers Information Bureau. It has recently reorganized, redesigned and reined in costs by firing
staffers.
Sibley was vice president for financial advertising and agency relations at the WSJ until the paper merged its print and digital sales, reassigning her in the process.
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