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Philly Inquirer To Target Female Demo

Brian Tierney, the (relatively) new owner of The Philadelphia Inquirer and says that his goal is to attract new readers online and to be "realistic" about print demos, which aren't about young people. "We're targeting women 35+," he says. "We're being very, very tactical" with beach promotions and the like.

He adds, in remarks to the National Newspaper Association's annual convention, that "No other industry kicks itself in the rear end more than newspapers... Newspapers magnify their own problems to their audience." Further, "we don't talk about the good things. The conversion from print to online at newspapers is the envy of radio and TV. We need to talk about audience. It's a real thing, not spin."

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