Zell also blasts Tribune's corporate culture and structure as inefficient:"My job is to throw grenades ... My goal is to be as outrageous as is
necessary in order to move you from where you were to where we have got to be." But even as the industry's advertising revenue and paid circulation slump, Zell says he still smells opportunity.
"I believe that newspapers, in fact, have a great future, and 25 or 30 years from now, the newspapers that adapt and take a position that create a future for them will survive," he says. Zell adds that Tribune's smaller newspapers like the Daily Press will be a "petri dish" of innovation, where new ideas would be tested before being moved to its top-tier papers.