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Survey: Canadians Still Love Their Newspaper Ads

While Americans are increasingly turning away from print media, a new study finds that our neighbors in Canada are still quite fond of their newspapers. Six of ten of those surveyed in the Great White North say they'd rather look at the ads in a newspaper than watch them on TV, according to an Ipsos Reid survey for the Canadian Newspaper Association.

And that view is shared in almost equal proportions across all gender, age, education and household income levels. The survey also found that 45% sometimes read the paper as much for the ads as for the content, while two-thirds say they enjoy the inserts.

Further, 68% say they specifically look through newspapers on holidays or weekends to find out about sales and almost half use newspaper ads to get gift ideas for special occasions.



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