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Carnival Review Down To Seven Shops

  • Adweek , Thursday, March 27, 2008 11:30 AM
Carnival Cruise Lines has picked seven agencies to participate in its U.S. marketing services review, according to consultancy Ark Advisors, which is managing the process. Among the contenders are Havas units Arnold and Euro RSCG in New York; MDC Partners' Kirshenbaum Bond + Partners; Omnicom Group's BBDO; and Interpublic's DraftFCB, McCann Erickson and Deutsch. Carnival executives will visit the shops next month before picking the finalists.

The cruise line, with annual media spending of $70 million to $80 million annually, wants to wrap up the review by the end of May, and is looking to consolidate creative and media duties at one firm. Cut in the first round were WPP Group's Young & Rubicam, Grey and Ogilvy & Mather; and Publicis Groupe's Publicis and Bartle Bogle Hegarty.



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