• Folio, Friday, May 16, 2008 9:16 AM

At the MPA's Independent Magazine Group conference Thursday, the talk was all about jumping from being a print to a multiplatform publisher. Bryan Welch, publisher at Ogden Publications and IMAG chairman, says it means a change in mind-sets.

"I hear a lot of my peers saying, 'I have this medium or I have this revenue stream,' " but they need to move away from having a mission by medium and move toward having a mission in terms of building communities, Welch says.

"We have about a million paid subscribers to our print publications and 400,000 registered users online," Welch said of his company. "This is backwards. We should have 10 million registered users, and once we have them in the community... we're going to sell them a bunch of stuff."

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