• Talent Zoo, Friday, May 23, 2008 11:15 AM

Talk of a "digital divide" usually centers around rich vs. poor, or urban connected vs. rural off the grid. But many mainstream occupations, lifestyles and preferences enable valuable consumers to be unwired.

Ad agency blogger Dan Goldgeier reminds himself and his media peers that "the same things we find so engaging about new technologies are the things others find so constricting--complexity, cost, incessancy, and the feeling of enslavement."

With the race to new media, his worry is that old media could turn into "a dumping ground of bullet points, sale announcements and trite product features."

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