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Opinion: Time To (Finally) Ditch Old Business Models

As both large and emerging entrepreneurial media companies give lip service to changing market conditions, most are still using outdated mass-media-dependent economic models, writes industry strategist Jack Myers. They are "in danger of following the railroad industry model and becoming Industrial Age mass distribution vehicles," he claims, rather than interactive brand and human connectors.

Industry execs celebrate small steps toward innovation, such as branded entertainment, while clinging to organizational structures that reward consistency, he says.

"Visit the advertising sales groups within the top 200 U.S. media companies, including television, print, online, out-of-home and radio, and you will discover virtually interchangeable structures, core messages, research measures and strategic priorities."



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