Ads for the fictional Derrie-Air airline that ran last week in the Philadelphia Inquirer and Philadelphia Daily News included a disclaimer informing readers that they were fakes,
in case people didn't figure it out.
The ads, which claimed to set prices based on the weight of each passenger and their luggage, were also a test of the papers' and their Web
site's ad response. (The ads ran both in print and online.)
The company says it will review the online page views and traffic results as well as reaction to the print versions. "It was a
one-day thing to measure the number of hits," says newspaper exec Jay Devine.
Read the whole story at Editor & Publisher »