• Dallas Business Journal, Wednesday, June 11, 2008 10:30 AM

This summer, the Dallas Morning News will unveil "Briefing," a free "quick-read" version of the newspaper for non-subscribers, with the most important stories of the day presented in an easy-to-read print format.

The new ad-driven publication "is designed for consumers who are interested in the world, but are not able to fit the traditional newspaper into their busy lifestyles," says John McKeon, president of the paper. "Briefing" will have a circ of 200,000 and be published Wednesday through Saturday.

The Dallas Morning News also plans to triple the free distribution of its Spanish-language newspaper, Al Dia, in response to the growth of the Hispanic readers in North Texas and advertisers' desire to reach Spanish-speaking consumers.

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