Newly sold and heading for yet another sale,
TV Guide has been revamped to be more topical and serve as a filter for its readers. Among the changes: a department devoted to buzz about
commercials and online video, as well as TV programs.
The latest redesign is from Debra Birnbaum, promoted to editor last month after Macrovision completed its $2.8 billion purchase
of TV Guide parent Gemstar-TV Guide and ousted her predecessor Ian Birch. The redone issue hits newsstands Thursday, and includes more celebrities with Behind the Scenes, showing shots of
stars off the set; and Cameo, a first-person celeb column kicked off by Vanessa Williams.
TV Guide execs said the title turned a profit in the first quarter after years of
losses. Nonetheless, Macrovision is on the prowl for a buyer willing to take the print magazine without its Web site.
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